We partnered with TripTech in 2020 to use their data to assist in identifying fluctuations in arrivals, visitation, behaviour and passenger movement of the visitor economy for the domestic road tripping market. The data and insights allowed us to strategize on campaign direction and annual planning.
150,000+ new & recurring monthly users
Our data is generated by our unique suite of travel and road trip apps. With over 150,000 new & recurring monthly users, we offer unparalleled insights into visitor economies.
Real time data for deeper understanding
Data is collected in real-time & delivered to you monthly in a PDF comprising 10+ reports to provide a deeper understanding of your region and the travellers within.
Actionable insights to inform destination marketing plans
The actionable data is used to improve visitor experience, inform infrastructure & development funding, increase length of stay & make informed decisions about your region.
Your region’s traveller data in one place
Our monthly Destination Analytics Report includes visitation, source markets, regional benchmarks, points of interest, search behaviour and more, to equip the tourism industry with the strategies to navigate 2021 and beyond.
Identify who is in your region and where they came from to market to the right audience at the right time.
Understand which points of interest or towns are receiving increased attention to focus your marketing efforts.
Analyse performance outcomes for campaigns in your area to understand where the biggest impacts were made.
Identify new infrastructure and investment opportunities for your region.
Use real-time data to inform your destination management plans and get funding applications approved.
How it works
By geofencing each square kilometre of Australia and New Zealand through a unique grid reference we are able to identify fluctuations in arrivals, visitation, behaviour and passenger movement.
Customized Report
Triptech creates a customised report for the regions relevant to your business
YOY data comparison
Your report will include multiple dashboards and historical data
Delivered directly to you
The Destination Analytics Report is shared monthly and emailed directly to your inbox
Regional Comparison
National regional comparisons benchmark your performance against top and bottom regions.
Insights from our data team
The report includes additional insights from our data team relating to your region
Additional dashboards available
Go beyond regional data by adding our freedom camping and road trip dashboards
To learn more about the Destination Analytics Report, schedule a time to talk with us.
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Each of the 67 local NZ councils uses our data dashboard to provide a visitor economy overview. They can view all other regions to see how different regions perform and where their source market comes from.